Newsletter platforms
ActiveCampaign privacy rating
Email marketing and automation platform with a CRM, landing pages, SMS, site tracking and campaigns that track opens and clicks.
Summary
ActiveCampaign scores 22 out of 100 (grade F) on the newsletter platforms criteria. It meets 1 of 8 criteria: TLS configuration. It partly meets independent audit and tells users about requests. It does not meet open source, no trackers or telemetry, no ads or data sales, transparency report and security headers. It is based in the United States: Five Eyes member; subject to the US CLOUD Act. Automated tests: SSL Labs grade A+ and Mozilla HTTP Observatory grade D+.
Score 22 out of 100. How scoring works
Criteria
- No
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No
No trackers or telemetry Weight 3 of 3
Are the website and apps free of third-party trackers, with any analytics anonymous and any telemetry off by default?
The privacy policy covers cookies, web beacons and Google Analytics, and campaigns track opens and clicks by default.
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No
No ads or data sales Weight 2 of 3
Is the product funded without advertising, ad targeting or selling user data?
Funded by subscriptions, but the privacy policy discloses personal information to data enrichment providers and shares it with advertising networks for cross-context behavioral advertising.
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Partial
Independent audit Weight 2 of 3
Has an independent security or privacy audit been published within the last three years?
A SOC 2 report and a penetration test attestation are offered through the Trust Center, but the reports are not public.
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No
Transparency report Weight 2 of 3
Does the provider regularly publish how many government and legal requests it receives and how it responds?
No transparency report or government request policy is published. The privacy policy only says data may be disclosed in response to lawful requests by public authorities.
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Partial
Tells users about requests Weight 1 of 3
Does the provider promise to tell users about requests for their data, unless a court forbids it?
The data processing addendum lists notifying the customer before a third-party disclosure as one of three options, unless prohibited by law, with no firm commitment to notice.
Automated tests
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Yes
TLS configuration Weight 2 of 3
Does the website pass the Qualys SSL Labs test with a grade of A or better?
Grade A+
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No
Security headers Weight 1 of 3
Does the website pass the Mozilla HTTP Observatory test with a grade of A or better?
Grade D+ (40/100+)
-
Not tested yet
Modern web standards Weight 1 of 3
Does the website score 90% or higher on the Internet.nl website test?
Not tested yet.