Newsletter platforms
Klaviyo privacy rating
Email and SMS marketing platform for online stores, with a customer data platform, segmentation, automated flows and open and click tracking.
Summary
Klaviyo scores 38 out of 100 (grade F) on the newsletter platforms criteria. It meets 3 of 8 criteria: transparency report, tells users about requests and TLS configuration. It partly meets independent audit. It does not meet open source, no trackers or telemetry, no ads or data sales and security headers. It is based in the United States: Five Eyes member; subject to the US CLOUD Act. Automated tests: SSL Labs grade A+ and Mozilla HTTP Observatory grade D-.
Score 38 out of 100. How scoring works
Criteria
- No
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No
No trackers or telemetry Weight 3 of 3
Are the website and apps free of third-party trackers, with any analytics anonymous and any telemetry off by default?
Open tracking is on by default, and the pixel stays in messages even when open tracking is turned off. The website loads Google Tag Manager and Optimizely.
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No
No ads or data sales Weight 2 of 3
Is the product funded without advertising, ad targeting or selling user data?
The privacy notice states personal information may be sold or shared with advertising networks, social networks and business partners, which may use it for their own purposes.
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Partial
Independent audit Weight 2 of 3
Has an independent security or privacy audit been published within the last three years?
Annual SOC 2 and ISO 27001 audits are done, but the reports are only available through the Trust Center after requesting access.
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Yes
Transparency report Weight 2 of 3
Does the provider regularly publish how many government and legal requests it receives and how it responds?
The transparency report states no US or non-US government requests for customer personal data have been received, and describes how requests are handled.
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Yes
Tells users about requests Weight 1 of 3
Does the provider promise to tell users about requests for their data, unless a court forbids it?
Klaviyo will notify affected customers of government data requests unless the law prohibits it.
Automated tests
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Yes
TLS configuration Weight 2 of 3
Does the website pass the Qualys SSL Labs test with a grade of A or better?
Grade A+
-
No
Security headers Weight 1 of 3
Does the website pass the Mozilla HTTP Observatory test with a grade of A or better?
Grade D- (25/100+)
-
Not tested yet
Modern web standards Weight 1 of 3
Does the website score 90% or higher on the Internet.nl website test?
Not tested yet.