Ad and tracker blockers
Adblock Plus privacy rating
Ad blocker from eyeo for browsers and mobile, which shows ads approved under the Acceptable Ads program by default.
Summary
Adblock Plus scores 24 out of 100 (grade F) on the ad and tracker blockers criteria. It meets 1 of 7 criteria: custom filters. It partly meets open source and no browsing data collected. It does not meet no trackers or telemetry, no ads or data sales, independent audit and effective by default. It is based in Germany: Fourteen Eyes member; EU member (GDPR).
Score 24 out of 100. How scoring works
Criteria
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Partial
Open source Weight 3 of 3
Is all the source code needed to run the product public?
The browser extension is GPL-3.0, but some versions such as the iOS Safari app are proprietary.
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No
No trackers or telemetry Weight 3 of 3
Are the website and apps free of third-party trackers, with any analytics anonymous and any telemetry off by default?
The website uses Google Analytics and Google Tag Manager for visitors outside the EU, and the mobile apps use crash reporting and event tracking.
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No
No ads or data sales Weight 2 of 3
Is the product funded without advertising, ad targeting or selling user data?
Shows Acceptable Ads by default, and large platforms pay a licensing fee to take part.
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No
Independent audit Weight 2 of 3
Has an independent security or privacy audit been published within the last three years?
No independent audit is published.
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No
Effective by default Weight 3 of 3
Does it block ads and trackers with its default settings, without paid tiers?
Acceptable Ads are allowed by default, including ads from companies that pay a licensing fee.
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Partial
No browsing data collected Weight 3 of 3
Does it work without sending browsing data to the developer?
Filtering happens on the device, but filter list downloads send the extension version, browser, operating system and active lists. Mobile event tracking can be turned off.
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Yes
Custom filters Weight 1 of 3
Can users add their own filter lists and rules?
Supports custom filter lists and user filters.