# Adblock Plus privacy rating

Ad blocker from eyeo for browsers and mobile, which shows ads approved under the Acceptable Ads program by default.

## Summary

Adblock Plus scores 24 out of 100 (grade F) on the ad and tracker blockers criteria. It meets 1 of 7 criteria: custom filters. It partly meets open source and no browsing data collected. It does not meet no trackers or telemetry, no ads or data sales, independent audit and effective by default. It is based in Germany: Fourteen Eyes member; EU member (GDPR).

- Website: https://adblockplus.org
- Source code: https://gitlab.com/eyeo/browser-extensions-and-premium/extensions/extensions
- Jurisdiction: Germany. Fourteen Eyes member. EU member (GDPR).
- Platforms: Windows, macOS, Linux, Android, iOS
- Home page trackers: none found
- Category: [Ad and tracker blockers](https://privacyratings.com/ad-blockers/)
- Grade: F (24/100)

## Criteria

| Criterion | Answer | Note | Evidence |
| --- | --- | --- | --- |
| Open source | Partial | The browser extension is GPL-3.0, but some versions such as the iOS Safari app are proprietary. | https://gitlab.com/eyeo/browser-extensions-and-premium/extensions/extensions/-/blob/main/COPYING |
| No trackers or telemetry | No | The website uses Google Analytics and Google Tag Manager for visitors outside the EU, and the mobile apps use crash reporting and event tracking. | https://adblockplus.org/privacy |
| No ads or data sales | No | Shows Acceptable Ads by default, and large platforms pay a licensing fee to take part. | https://adblockplus.org/about |
| Independent audit | No | No independent audit is published. |  |
| Effective by default | No | Acceptable Ads are allowed by default, including ads from companies that pay a licensing fee. | https://adblockplus.org/acceptable-ads |
| No browsing data collected | Partial | Filtering happens on the device, but filter list downloads send the extension version, browser, operating system and active lists. Mobile event tracking can be turned off. | https://adblockplus.org/privacy |
| Custom filters | Yes | Supports custom filter lists and user filters. | https://help.adblockplus.org/adblock-plus-help-center/how-to-write-filters |

Source: https://privacyratings.com/ad-blockers/adblock-plus/
Edit: https://github.com/privacyratings/privacyratings.com/edit/main/ratings/ad-blockers/adblock-plus.md