Website analytics
Microsoft Clarity privacy rating
Free behavior analytics from Microsoft that records sessions and builds heatmaps of clicks and scrolling on websites and mobile apps.
Summary
Microsoft Clarity scores 26 out of 100 (grade F) on the website analytics criteria. It meets 3 of 12 criteria: transparency report, tells users about requests and TLS configuration. It partly meets no cookies. It does not meet open source, no trackers or telemetry, no ads or data sales, independent audit, security headers, modern web standards, no personal data and self-hostable. It is based in the United States: Five Eyes member; subject to the US CLOUD Act. Automated tests: SSL Labs grade A+, Mozilla HTTP Observatory grade D and Internet.nl website score 59%.
Score 26 out of 100. How scoring works
Criteria
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No
Open source Weight 3 of 3
Is all the source code needed to run the product public?
The service is closed source. Only the tracking script is published under the MIT license.
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No
No trackers or telemetry Weight 3 of 3
Are the website and apps free of third-party trackers, with any analytics anonymous and any telemetry off by default?
Microsoft collects usage data on its websites and uses data about users for personalized advertising.
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No
No ads or data sales Weight 2 of 3
Is the product funded without advertising, ad targeting or selling user data?
Free service from Microsoft. Clarity uses third-party cookies for purposes such as advertising, with opt-out through the Digital Advertising Alliance.
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No
Independent audit Weight 2 of 3
Has an independent security or privacy audit been published within the last three years?
No independent audit of Clarity is published.
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Yes
Transparency report Weight 2 of 3
Does the provider regularly publish how many government and legal requests it receives and how it responds?
Microsoft publishes counts of government requests for customer data twice a year.
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Yes
Tells users about requests Weight 1 of 3
Does the provider promise to tell users about requests for their data, unless a court forbids it?
Microsoft gives prior notice to users of its consumer services whose data is requested, except where prohibited by law or in emergencies.
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Partial
No cookies Weight 2 of 3
Does it count visitors without cookies or other identifiers stored on the device?
First-party cookies store a persistent Clarity user ID by default. Without cookie consent, Clarity runs without cookies with fragmented sessions.
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No
No personal data Weight 3 of 3
Does it avoid storing IP addresses and personal data, and never share data with advertisers?
Records sessions tied to a persistent user ID, and third-party cookies support advertising.
- No
Automated tests
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Yes
TLS configuration Weight 2 of 3
Does the website pass the Qualys SSL Labs test with a grade of A or better?
Grade A+
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No
Security headers Weight 1 of 3
Does the website pass the Mozilla HTTP Observatory test with a grade of A or better?
Grade D (30/100+)
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No
Modern web standards Weight 1 of 3
Does the website score 90% or higher on the Internet.nl website test?
Score 59%