Website analytics
Matomo privacy rating
Open source web analytics platform, formerly Piwik, with detailed reports, goals, heatmaps and a tag manager. Can be self-hosted or used as the hosted Matomo Cloud.
Summary
Matomo scores 50 out of 100 (grade D) on the website analytics criteria. It meets 4 of 11 criteria: open source, no ads or data sales, TLS configuration and self-hostable. It partly meets security headers, no cookies and no personal data. It does not meet no trackers or telemetry, independent audit, transparency report and tells users about requests. It is based in New Zealand: Five Eyes member. Automated tests: SSL Labs grade A+ and Mozilla HTTP Observatory grade B.
Score 50 out of 100. How scoring works
Criteria
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Yes
Open source Weight 3 of 3
Is all the source code needed to run the product public?
GPL-3.0-or-later. Some premium plugins are sold separately.
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No
No trackers or telemetry Weight 3 of 3
Are the website and apps free of third-party trackers, with any analytics anonymous and any telemetry off by default?
The privacy policy lists Google Ads tracking on the website, with consent where required.
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Yes
No ads or data sales Weight 2 of 3
Is the product funded without advertising, ad targeting or selling user data?
Funded by Matomo Cloud subscriptions and paid plugins. The privacy policy states personal data is never sold.
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No
Independent audit Weight 2 of 3
Has an independent security or privacy audit been published within the last three years?
No independent audit is published. Paid external penetration tests are mentioned but no report is public.
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No
Transparency report Weight 2 of 3
Does the provider regularly publish how many government and legal requests it receives and how it responds?
No transparency report or government request policy is published.
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No
Tells users about requests Weight 1 of 3
Does the provider promise to tell users about requests for their data, unless a court forbids it?
No published policy on notifying users about data requests.
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Partial
No cookies Weight 2 of 3
Does it count visitors without cookies or other identifiers stored on the device?
The default tracking code sets first-party cookies, and a cookieless mode can be turned on.
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Partial
No personal data Weight 3 of 3
Does it avoid storing IP addresses and personal data, and never share data with advertisers?
IP masking is on by default, and full anonymization and data retention limits can be configured.
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Yes
Self-hostable Weight 1 of 3
Can the analytics be self-hosted?
Matomo On-Premise is officially supported for self-hosting.
Automated tests
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Yes
TLS configuration Weight 2 of 3
Does the website pass the Qualys SSL Labs test with a grade of A or better?
Grade A+
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Partial
Security headers Weight 1 of 3
Does the website pass the Mozilla HTTP Observatory test with a grade of A or better?
Grade B (75/100+)
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Not tested yet
Modern web standards Weight 1 of 3
Does the website score 90% or higher on the Internet.nl website test?
Not tested yet.