Email sending services
Loops privacy rating
Email platform for software companies that combines marketing campaigns, automated sequences and a transactional email API.
Summary
Loops is not graded yet: 54% of its criteria have evidence, and 60% is needed. It meets 2 of 12 criteria: TLS configuration and open and click tracking off by default. It partly meets no ads or data sales and security headers. It does not meet open source and no trackers or telemetry. Still needing evidence: independent audit, transparency report, tells users about requests, message content deleted after delivery, encrypted delivery can be enforced and EU data location. It is based in the United States: Five Eyes member; subject to the US CLOUD Act. Automated tests: SSL Labs grade A+ and Mozilla HTTP Observatory grade B.
Not graded yet: 54% of criteria have evidence, 60% needed. How scoring works
Criteria
- No
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No
No trackers or telemetry Weight 3 of 3
Are the website and apps free of third-party trackers, with any analytics anonymous and any telemetry off by default?
The privacy policy lists Google Analytics and Segment, and the website loads Google Tag Manager, Amplitude, PostHog and VWO.
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Partial
No ads or data sales Weight 2 of 3
Is the product funded without advertising, ad targeting or selling user data?
Funded by paid plans and states personal data is not sold, but advertising cookies are used on the website.
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Unknown
Independent audit Weight 2 of 3
Has an independent security or privacy audit been published within the last three years?
Needs evidence. Add it
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Unknown
Transparency report Weight 2 of 3
Does the provider regularly publish how many government and legal requests it receives and how it responds?
Needs evidence. Add it
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Unknown
Tells users about requests Weight 1 of 3
Does the provider promise to tell users about requests for their data, unless a court forbids it?
Needs evidence. Add it
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Unknown
Message content deleted after delivery Weight 3 of 3
Is the content of sent mail deleted once it has been delivered?
Needs evidence. Add it
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Yes
Open and click tracking off by default Weight 2 of 3
Are open tracking pixels and click tracking links off unless the sender turns them on?
Open and click tracking are off for transactional email. Marketing campaigns are tracked.
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Unknown
Encrypted delivery can be enforced Weight 2 of 3
Can outbound mail be kept from being delivered without TLS?
Needs evidence. Add it
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Unknown
EU data location Weight 1 of 3
Can message content and delivery logs be processed and stored only in the European Union?
Needs evidence. Add it
Automated tests
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Yes
TLS configuration Weight 2 of 3
Does the website pass the Qualys SSL Labs test with a grade of A or better?
Grade A+
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Partial
Security headers Weight 1 of 3
Does the website pass the Mozilla HTTP Observatory test with a grade of A or better?
Grade B (75/100+)
-
Not tested yet
Modern web standards Weight 1 of 3
Does the website score 90% or higher on the Internet.nl website test?
Not tested yet.