Email sending services
Brevo privacy rating
Marketing and transactional email platform, formerly Sendinblue, with an SMTP relay, email API, SMS and a CRM. Data is hosted in the EU.
Summary
Brevo scores 29 out of 100 (grade F) on the email sending services criteria. It meets 2 of 12 criteria: TLS configuration and EU data location. It partly meets no ads or data sales, security headers, message content deleted after delivery and open and click tracking off by default. It does not meet open source and no trackers or telemetry. Still needing evidence: independent audit, transparency report, tells users about requests and encrypted delivery can be enforced. It is based in France: Nine Eyes member; EU member (GDPR). Automated tests: SSL Labs grade A+ and Mozilla HTTP Observatory grade B.
Score 29 out of 100. How scoring works
Criteria
- No
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No
No trackers or telemetry Weight 3 of 3
Are the website and apps free of third-party trackers, with any analytics anonymous and any telemetry off by default?
The website loads HubSpot and TikTok scripts.
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Partial
No ads or data sales Weight 2 of 3
Is the product funded without advertising, ad targeting or selling user data?
Funded by paid plans and states personal data is not sold, but offers an opt-out of sharing for targeted advertising, and the website loads a TikTok pixel.
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Unknown
Independent audit Weight 2 of 3
Has an independent security or privacy audit been published within the last three years?
Needs evidence. Add it
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Unknown
Transparency report Weight 2 of 3
Does the provider regularly publish how many government and legal requests it receives and how it responds?
Needs evidence. Add it
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Unknown
Tells users about requests Weight 1 of 3
Does the provider promise to tell users about requests for their data, unless a court forbids it?
Needs evidence. Add it
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Partial
Message content deleted after delivery Weight 3 of 3
Is the content of sent mail deleted once it has been delivered?
Transactional logs and email previews are kept indefinitely by default. Previews can be turned off, and logs can be set to be deleted after 1 to 24 months.
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Partial
Open and click tracking off by default Weight 2 of 3
Are open tracking pixels and click tracking links off unless the sender turns them on?
Opens and clicks are tracked per recipient by default. Tracking can be made anonymous for campaign and transactional mail.
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Unknown
Encrypted delivery can be enforced Weight 2 of 3
Can outbound mail be kept from being delivered without TLS?
Needs evidence. Add it
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Yes
EU data location Weight 1 of 3
Can message content and delivery logs be processed and stored only in the European Union?
Data is hosted by OVH in France and Germany and on Google Cloud in Belgium.
Automated tests
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Yes
TLS configuration Weight 2 of 3
Does the website pass the Qualys SSL Labs test with a grade of A or better?
Grade A+
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Partial
Security headers Weight 1 of 3
Does the website pass the Mozilla HTTP Observatory test with a grade of A or better?
Grade B (70/100+)
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Not tested yet
Modern web standards Weight 1 of 3
Does the website score 90% or higher on the Internet.nl website test?
Not tested yet.