AI assistants
Meta AI privacy rating
AI assistant from Meta built into Facebook, Instagram, WhatsApp and Messenger, and available on the web and as a standalone app.
Summary
Meta AI scores 27 out of 100 (grade F) on the AI assistants criteria. It meets 3 of 12 criteria: transparency report, tells users about requests and TLS configuration. It partly meets limited chat retention and no account needed. It does not meet open source, no trackers or telemetry, no ads or data sales, independent audit, security headers, no training on your data and runs locally. It is based in the United States: Five Eyes member; subject to the US CLOUD Act. Automated tests: SSL Labs grade A and Mozilla HTTP Observatory grade C.
Score 27 out of 100. How scoring works
Criteria
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No
Open source Weight 3 of 3
Is all the source code needed to run the product public?
Closed source. Meta publishes some Llama model weights, but the Meta AI service is not open source.
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No
No trackers or telemetry Weight 3 of 3
Are the website and apps free of third-party trackers, with any analytics anonymous and any telemetry off by default?
Meta collects activity and device data across its products, including Meta AI, and uses it for personalization and ads.
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No
No ads or data sales Weight 2 of 3
Is the product funded without advertising, ad targeting or selling user data?
Interactions with Meta AI are used to personalize ads across Meta's apps.
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No
Independent audit Weight 2 of 3
Has an independent security or privacy audit been published within the last three years?
No independent audit is published.
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Yes
Transparency report Weight 2 of 3
Does the provider regularly publish how many government and legal requests it receives and how it responds?
Publishes counts of government requests for user data twice a year.
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Yes
Tells users about requests Weight 1 of 3
Does the provider promise to tell users about requests for their data, unless a court forbids it?
Meta's policy is to notify people of requests for their information before disclosure, unless prohibited by law or in exceptional circumstances.
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No
No training on your data Weight 3 of 3
Are prompts, chats and files kept out of model training by default?
Interactions with AI features are used to train Meta's models, with no general opt-out setting.
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No
Runs locally Weight 2 of 3
Can the assistant run on your own device or server, so prompts never leave it?
Hosted only.
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Partial
Limited chat retention Weight 2 of 3
Are chats deleted by default or on request, with no long-term server copy?
Chats are kept until deleted. The privacy policy sets retention case by case, with no fixed deletion period.
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Partial
No account needed Weight 1 of 3
Can it be used without an account or personal details?
The web version offers limited chat before logging in; most features need a Meta account.
Automated tests
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Yes
TLS configuration Weight 2 of 3
Does the website pass the Qualys SSL Labs test with a grade of A or better?
Grade A
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No
Security headers Weight 1 of 3
Does the website pass the Mozilla HTTP Observatory test with a grade of A or better?
Grade C (50/100+)
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Not tested yet
Modern web standards Weight 1 of 3
Does the website score 90% or higher on the Internet.nl website test?
Not tested yet.