Ad and tracker blockers
AdBlock privacy rating
Ad blocker for browsers and mobile, owned by eyeo, which shows ads approved under the Acceptable Ads program by default on desktop.
Summary
AdBlock scores 24 out of 100 (grade F) on the ad and tracker blockers criteria. It meets 1 of 7 criteria: custom filters. It partly meets open source and no browsing data collected. It does not meet no trackers or telemetry, no ads or data sales, independent audit and effective by default. It is based in the United States: Five Eyes member; subject to the US CLOUD Act.
Score 24 out of 100. How scoring works
Criteria
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Partial
Open source Weight 3 of 3
Is all the source code needed to run the product public?
The browser extension is GPL-3.0, but the mobile apps are closed source.
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No
No trackers or telemetry Weight 3 of 3
Are the website and apps free of third-party trackers, with any analytics anonymous and any telemetry off by default?
The website loads Google Tag Manager, Google Analytics is used for the website, extensions and apps outside the EU, and the mobile apps use Firebase analytics.
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No
No ads or data sales Weight 2 of 3
Is the product funded without advertising, ad targeting or selling user data?
Shows Acceptable Ads by default on desktop, a program in which large platforms pay eyeo a licensing fee.
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No
Independent audit Weight 2 of 3
Has an independent security or privacy audit been published within the last three years?
No independent audit is published.
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No
Effective by default Weight 3 of 3
Does it block ads and trackers with its default settings, without paid tiers?
Acceptable Ads are enabled by default in the Chrome, Edge and Firefox extensions.
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Partial
No browsing data collected Weight 3 of 3
Does it work without sending browsing data to the developer?
Filtering happens on the device, but the extension sends anonymous usage information with a unique installation ID, such as counts of blocked ads.
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Yes
Custom filters Weight 1 of 3
Can users add their own filter lists and rules?
Supports custom filters and additional filter lists.