# Incogni privacy rating

Paid service, part of the same group as Surfshark, that sends removal requests to data brokers and people-search sites on a subscriber's behalf and repeats them regularly. It needs the subscriber's name, addresses and contact details to work.

## Summary

Incogni scores 38 out of 100 (grade F) on the data broker removal criteria. It meets 3 of 8 criteria: no ads or data sales, independent audit and TLS configuration. It does not meet open source, no trackers or telemetry, transparency report, tells users about requests and security headers. It is based in the United States: Five Eyes member; subject to the US CLOUD Act. Automated tests: SSL Labs grade A+ and Mozilla HTTP Observatory grade C.

- Website: https://incogni.com
- Jurisdiction: United States. Five Eyes member. Subject to the US CLOUD Act.
- Platforms: Web
- Home page trackers: Google Tag Manager, Trustpilot (not scored)
- Category: [Data broker removal](https://privacyratings.com/data-broker-removal/)
- Grade: F (38/100)

## Criteria

| Criterion | Answer | Note | Evidence |
| --- | --- | --- | --- |
| Open source | No | Closed source. |  |
| No trackers or telemetry | No | The cookie policy lists Google Analytics and Google Ads cookies for analytics and marketing, and the website loads Google Tag Manager. | https://incogni.com/legal/cookie-policy |
| No ads or data sales | Yes | Funded by subscriptions. The privacy policy states customer personal information is not and has never been sold. | https://incogni.com/legal/privacy-policy |
| Independent audit | Yes | Deloitte published a full ISAE 3000 limited assurance report on data broker removals and on customer data not being sold. It is not a security audit. | https://blog.incogni.com/wp-content/uploads/2025/08/Incogni-ISAE-3000-Report-FInal.pdf |
| Transparency report | No | No transparency report or government request policy is published. |  |
| Tells users about requests | No | No published policy on notifying users about data requests. |  |
| TLS configuration | Yes | Grade A+ | https://www.ssllabs.com/ssltest/analyze.html?d=incogni.com&hideResults=on |
| Security headers | No | Grade C (50/100+) | https://developer.mozilla.org/en-US/observatory/analyze?host=incogni.com |
| Modern web standards | Not tested yet | Not tested yet. |  |

Source: https://privacyratings.com/data-broker-removal/incogni/
Edit: https://github.com/privacyratings/privacyratings.com/edit/main/ratings/data-broker-removal/incogni.md