{
  "slug": "bing",
  "category": "search-engines",
  "name": "Bing",
  "description": "Microsoft's search engine, which also supplies results to several other search engines. Searches are linked to cookies and Microsoft accounts to personalize results and ads.",
  "website": "https://www.bing.com",
  "license": null,
  "platforms": [],
  "jurisdiction": {
    "code": "US",
    "name": "United States",
    "eyes": "Five Eyes",
    "eu": false,
    "gdpr": false,
    "cloud_act": "provider"
  },
  "pick": false,
  "pick_reason": null,
  "disclosure": null,
  "grade": "F",
  "score": 32,
  "coverage": 100,
  "summary": "Bing scores 32 out of 100 (grade F) on the search engines criteria. It meets 3 of 11 criteria: transparency report, tells users about requests and TLS configuration. It partly meets security headers, no profile-based ads and no account needed. It does not meet open source, no trackers or telemetry, no ads or data sales, independent audit and no search history logs. It is based in the United States: Five Eyes member; subject to the US CLOUD Act. Automated tests: SSL Labs grade A+ and Mozilla HTTP Observatory grade B.",
  "url": "https://privacyratings.com/search-engines/bing/",
  "markdown": "https://privacyratings.com/search-engines/bing/index.md",
  "answers": {
    "open_source": {
      "title": "Open source",
      "weight": 3,
      "answer": "no",
      "evidence": null,
      "note": "Closed source."
    },
    "no_trackers": {
      "title": "No trackers or telemetry",
      "weight": 3,
      "answer": "no",
      "evidence": "https://www.microsoft.com/en-us/privacy/privacystatement#mainbingmodule",
      "note": "Searches are collected with IP addresses and cookie identifiers for personalization and advertising, and this cannot be turned off."
    },
    "no_ads": {
      "title": "No ads or data sales",
      "weight": 2,
      "answer": "no",
      "evidence": "https://www.microsoft.com/en-us/privacy/privacystatement#mainadvertisingmodule",
      "note": "Funded by advertising, including interest-based ads."
    },
    "independent_audit": {
      "title": "Independent audit",
      "weight": 2,
      "answer": "no",
      "evidence": null,
      "note": "No independent audit is published."
    },
    "transparency_report": {
      "title": "Transparency report",
      "weight": 2,
      "answer": "yes",
      "evidence": "https://www.microsoft.com/en-us/corporate-responsibility/reports/government-requests/customer-data",
      "note": "Microsoft publishes law enforcement request counts and outcomes twice a year."
    },
    "user_notice": {
      "title": "Tells users about requests",
      "weight": 1,
      "answer": "yes",
      "evidence": "https://www.microsoft.com/en-us/corporate-responsibility/reports/government-requests/customer-data",
      "note": "Microsoft gives prior notice to consumer users whose data is sought, except where prohibited by law."
    },
    "tls": {
      "title": "TLS configuration",
      "weight": 2,
      "answer": "yes",
      "evidence": "https://www.ssllabs.com/ssltest/analyze.html?d=www.bing.com&hideResults=on",
      "note": "Grade A+"
    },
    "security_headers": {
      "title": "Security headers",
      "weight": 1,
      "answer": "partial",
      "evidence": "https://developer.mozilla.org/en-US/observatory/analyze?host=www.bing.com",
      "note": "Grade B (70/100+)"
    },
    "web_standards": {
      "title": "Modern web standards",
      "weight": 1,
      "answer": "pending",
      "evidence": null,
      "note": "Not tested yet."
    },
    "no_search_logs": {
      "title": "No search history logs",
      "weight": 3,
      "answer": "no",
      "evidence": "https://www.microsoft.com/en-us/privacy/privacystatement#mainbingmodule",
      "note": "Search logs keep the IP address for six months and cookie identifiers for 18 months before de-identification."
    },
    "no_personalized_ads": {
      "title": "No profile-based ads",
      "weight": 2,
      "answer": "partial",
      "evidence": "https://www.microsoft.com/en-us/privacy/privacystatement#mainadvertisingmodule",
      "note": "Personalized ads are on by default and can be turned off in Microsoft ad settings."
    },
    "no_account_needed": {
      "title": "No account needed",
      "weight": 1,
      "answer": "partial",
      "evidence": "https://www.microsoft.com/en-us/privacy/privacystatement#mainbingmodule",
      "note": "Search works without an account; synced history and personalization need a Microsoft account."
    }
  },
  "tests": {
    "ssllabs": "A+",
    "observatory": "B",
    "internetnl_web": null,
    "internetnl_mail": null,
    "trackers": [],
    "tested_at": "2026-10-01T07:03:54.990Z"
  },
  "last_modified": "2026-10-01T07:44:20Z"
}