{
  "slug": "kit",
  "category": "newsletters",
  "name": "Kit",
  "description": "Email marketing platform for creators, formerly ConvertKit, with sign-up forms, landing pages, automated email sequences, paid newsletters and digital product sales.",
  "website": "https://kit.com",
  "license": null,
  "platforms": [
    "android",
    "ios",
    "web"
  ],
  "jurisdiction": {
    "code": "US",
    "name": "United States",
    "eyes": "Five Eyes",
    "eu": false,
    "gdpr": false,
    "cloud_act": "provider"
  },
  "pick": false,
  "pick_reason": null,
  "disclosure": null,
  "grade": "F",
  "score": 19,
  "coverage": 100,
  "summary": "Kit scores 19 out of 100 (grade F) on the newsletter platforms criteria. It meets 1 of 8 criteria: TLS configuration. It partly meets no ads or data sales. It does not meet open source, no trackers or telemetry, independent audit, transparency report, tells users about requests and security headers. It is based in the United States: Five Eyes member; subject to the US CLOUD Act. Automated tests: SSL Labs grade A+ and Mozilla HTTP Observatory grade D.",
  "url": "https://privacyratings.com/newsletters/kit/",
  "markdown": "https://privacyratings.com/newsletters/kit/index.md",
  "answers": {
    "open_source": {
      "title": "Open source",
      "weight": 3,
      "answer": "no",
      "evidence": null,
      "note": "Closed source."
    },
    "no_trackers": {
      "title": "No trackers or telemetry",
      "weight": 3,
      "answer": "no",
      "evidence": "https://help.kit.com/en/articles/2502687-how-email-open-tracking-works",
      "note": "Emails track opens with images and clicks by default, and a tracking pixel is offered for creators' websites."
    },
    "no_ads": {
      "title": "No ads or data sales",
      "weight": 2,
      "answer": "partial",
      "evidence": "https://help.kit.com/en/articles/14017264-programmatic-ads-compliance-opt-out-link-and-privacy-policy-requirements",
      "note": "Funded by subscriptions, but creators can add Kit Ads that show personalized ads to subscribers unless they opt out."
    },
    "independent_audit": {
      "title": "Independent audit",
      "weight": 2,
      "answer": "no",
      "evidence": null,
      "note": "No independent audit is published."
    },
    "transparency_report": {
      "title": "Transparency report",
      "weight": 2,
      "answer": "no",
      "evidence": null,
      "note": "No transparency report or government request policy is published."
    },
    "user_notice": {
      "title": "Tells users about requests",
      "weight": 1,
      "answer": "no",
      "evidence": null,
      "note": "No published policy on notifying users about data requests."
    },
    "tls": {
      "title": "TLS configuration",
      "weight": 2,
      "answer": "yes",
      "evidence": "https://www.ssllabs.com/ssltest/analyze.html?d=kit.com&hideResults=on",
      "note": "Grade A+"
    },
    "security_headers": {
      "title": "Security headers",
      "weight": 1,
      "answer": "no",
      "evidence": "https://developer.mozilla.org/en-US/observatory/analyze?host=kit.com",
      "note": "Grade D (35/100+)"
    },
    "web_standards": {
      "title": "Modern web standards",
      "weight": 1,
      "answer": "pending",
      "evidence": null,
      "note": "Not tested yet."
    }
  },
  "tests": {
    "ssllabs": "A+",
    "observatory": "D",
    "internetnl_web": null,
    "internetnl_mail": null,
    "trackers": null,
    "tested_at": "2026-10-01T10:59:50.041Z"
  },
  "last_modified": "2026-10-01T11:14:42Z"
}