# Best ad blockers

Ad and tracker blockers compared on default blocking, data collection, custom filters and open source.

A good ad blocker blocks trackers by default, collects no data and does not let advertisers pay to be allowed through. Every blocker below is rated on those criteria.

1. [uBlock Origin](https://privacyratings.com/ad-blockers/ublock-origin/) (our pick): B (88/100). Free, open-source content blocker for ads, trackers and malware sites. Efficient, with no "acceptable ads" program.
2. [uBlock Origin Lite](https://privacyratings.com/ad-blockers/ublock-origin-lite/) (our pick): B (88/100). Manifest V3 content blocker from the uBlock Origin developer that filters ads and trackers through declarative browser rules, with no background process.
3. [AdGuard Home](https://privacyratings.com/ad-blockers/adguard-home/): B (88/100). Self-hosted DNS server that blocks ads and trackers for every device on a network. Includes a web dashboard, encrypted DNS support and parental controls.
4. [hBlock](https://privacyratings.com/ad-blockers/hblock/): B (88/100). POSIX shell script for Unix-like systems that builds a hosts file blocking domains that serve ads, tracking scripts and malware, using several public blocklists.
5. [Diversion](https://privacyratings.com/ad-blockers/diversion/): B (79/100). Shell script ad blocker for routers running Asuswrt-Merlin firmware. Blocks ad and tracker domains through dnsmasq and can manage Entware and pixelserv-tls.
6. [Ghostery](https://privacyratings.com/ad-blockers/ghostery/): C (65/100). Browser extension from Ghostery that blocks ads, trackers and cookie pop-ups and shows which trackers each site uses.
7. [Wipr](https://privacyratings.com/ad-blockers/wipr/): C (65/100). Paid Safari content blocker for iPhone, iPad, Mac and Vision Pro that blocks ads, trackers, cookie notices and annoyances with no configuration.
8. [AdGuard](https://privacyratings.com/ad-blockers/adguard/): C (62/100). Ad and tracker blocker from AdGuard, available as a free browser extension and Safari content blocker and as paid system-wide apps for Windows, macOS, Android and iOS.
9. [1Blocker](https://privacyratings.com/ad-blockers/1blocker/): D (53/100). Safari content blocker for iPhone, iPad, Mac and Vision Pro with filters for ads, trackers, annoyances and adult content, plus custom rules and an in-app tracker filter.
10. [AdBlock](https://privacyratings.com/ad-blockers/adblock/): F (24/100). Ad blocker for browsers and mobile, owned by eyeo, which shows ads approved under the Acceptable Ads program by default on desktop.
11. [Adblock Plus](https://privacyratings.com/ad-blockers/adblock-plus/): F (24/100). Ad blocker from eyeo for browsers and mobile, which shows ads approved under the Acceptable Ads program by default.

## What is "Acceptable Ads"?

A program that lets some ads through by default, with large companies paying to take part. Blockers that use it are rated lower for blocking by default.

Source: https://privacyratings.com/ad-blocker/